This book is for people who are not satisfied with the Polyannaish
claims of self-interested suppliers, consultants, and developers or the
dire predictions of the neo-Luddites who fear technological change. It
is for those who want to know whether e-learning really works. It is for
those who want to know how well it works. And, it is for those who have
to prove that it works. This book's audience may include anyone
producing e-learning or considering buying e-learning, such as:
training managers wondering whether e-learning makes sense
* team leaders of e-learning initiatives who must sell e-learning to
their companies
* leaders of a for-profit training firms who must sell to skeptical
buyers
* HR executives concerned with balancing the costs of alternative
approaches to raising levels of knowledge and competence
* people who want to know whether e-learning will work for them.
This book will help you make decisions about e-learning based on proven
performance rather than vague promises. It offers simple, specific
techniques to estimate costs and prove results. If you are considering
buying e-learning courses, it will show you how to objectively evaluate
the contenders and estimate their total costs. If you are developing
e-learning, it will teach you to predict and document financial returns
for your projects. If you sell e-learning courses, it will show you how
to demonstrate objectively the effectiveness of your courseware to
skeptical buyers. If you champion e-learning in your organization, this
book will show you how to demonstrate its contribution to prized
corporate objectives. (text cited from www.amazon.com)