The
author was Apple’s second software “evangelist” and is now the chief evangelist
for Canva, an online design firm. He believes that all managers can adopt the
practice, with great benefit to their organizations and their careers. No
matter what your company, it probably offers something valuable and
differentiated and therefore worth evangelizing about: if not goods or
services, then corporate values, cutting-edge accounting practices, or flexible
work-at-home policies. Kawasaki outlines three ways to effectively evangelize:
(1) Schmoozing. This requires you to get out of your office, ask questions,
unveil your passions, follow up with people, e‑mail
effectively, make it easy to get in touch with you, and do favors. (2) Public
speaking. You need to deliver quality content, omit the sales pitch, customize
the speech for your audience, focus on entertaining your listeners, tell
stories, circulate in the audience beforehand, control scheduling and venue
when you can, and practice and speak all the time. (3) Social media. When
posting you should offer value, be interesting, take chances, keep it brief, be
a mensch, add drama, tempt with headlines, use hashtags, and stay active.
[ABSTRACT FROM AUTHOR]