The purpose of this study is to examine the Yemeni customers’ intention
to adopt takaful products, and to explore the potential factors that
influence their decision. This study applies SEM and one sample t-test
to analyse the collected data. The results indicate that among the
factors included in this study, only compatibility positively and
significantly affects the adoption intention. This is the first study
that addresses the adoption of Takaful products in Yemen and the factors
that influence it. Furthermore, this study extends the Innovations
Diffusion Theory (IDT) by applying it to a different setting.