APA Style

Rapp, Stan. (1995). The New maximarketing : the classic guide to transforming your advetising, promotion, and marketing . New York: McGraw-Hill.

Chicago Style

Rapp, Stan. The New maximarketing : the classic guide to transforming your advetising, promotion, and marketing. New York: McGraw-Hill, 1995. Printed Material.

MLA Style

Rapp, Stan. The New maximarketing : the classic guide to transforming your advetising, promotion, and marketing. New York: McGraw-Hill, 1995. Printed Material.

Turabian Style

Rapp, Stan. The New maximarketing : the classic guide to transforming your advetising, promotion, and marketing. New York: McGraw-Hill, 1995. Printed Material.