APA Style

Dolan, Robert J.. (1991). Strategic marketing management . Boston: Harvard Business School Publications.

Chicago Style

Dolan, Robert J.. Strategic marketing management. Boston: Harvard Business School Publications, 1991. Printed Material.

MLA Style

Dolan, Robert J.. Strategic marketing management. Boston: Harvard Business School Publications, 1991. Printed Material.

Turabian Style

Dolan, Robert J.. Strategic marketing management. Boston: Harvard Business School Publications, 1991. Printed Material.