Puri, Sandeep Primary Author Rawat, Mayank Additional Author Rawal, Arjit Additional Author Nangia, Akshay Additional Author mixed material bibliography Ontario; Canada IVEY Publishing 2014

12 p. Kellogg's is exploring the possibility of launching gluten-free Corn Flakes in India. The company must examine the gluten-free market in India and explore strategies for entering this market. Kellogg's must assess its competitors in India's growing breakfast cereal market, where a growing economy and increasing health awareness is pushing Indian consumers to look for healthier options. Questions remain whether Kellogg's should enter the promising gluten-free segment to take advantage of this potential opportunity in India, consumers' evolving preferences and the current industry trends.<br> BA/BH W14355 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BH K45797 45797 0000-00-00 00:00:00 2015-07-31 00:00:00 machine generated