The article discusses research by business scholars Bhayva Mohan,
Michael Norton, and Rohit Deshpande on the impact of knowledge about the
ratio of the chief executive officer (CEO) pay to the average worker’s
pay at a company on consumers’ willingness to buy that company’s
products. It says there is a significant difference between the actual
CEO-to-worker pay ratio at U.S. companies, typical laypeople’s estimates
of that ratio, and the ratio which people believe is fair. It notes
that the U.S. Dodd-Frank Wall Street Reform & Consumer Protection
Act includes a provision requiring companies to disclose their
CEO-to-worker pay ratios which has not yet been implemented by the U.S.
Securities & Exchange Commission.