Detail Cantuman
Advanced SearchCan you win back online shoppers?
A
case study is presented which looks at problem of showrooming in the
retail industry, or customers coming to brick-and-mortar stores to
examine products, then ordering them from online retailers such as
Amazon.com
at lower prices. It profiles a chain of electronics and appliance stores
facing the problem and describes different strategies for addressing
it, offering expert opinions from business executives Roberto Leao and
Steve Conine.
Ketersediaan
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Informasi Detil
Judul Seri |
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No. Panggil |
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Penerbit | Harvard Business School Publications : Boston., September 2015 |
Deskripsi Fisik |
p. 117 - 121
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Bahasa | |
ISBN/ISSN |
0017-8012
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Klasifikasi |
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek |
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
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