where to invest what to cut back how to grow organisations with multiple divisions Campbell, Andrew Primary Author Goold, Michael Additional Author Alexander, Marcus Additional Author Whitehead, Jo Additional Author mixed material bibliography San Francisco Jossey-Bass 2014 en English

Printed Material

xii, 378 p. : figs.,index ; 24 cm. A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.<br> Strategic Management Corporate Strategy Organizational development Organizational growth textbookmme AD/LQA 9781118818374 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/LQA Cam 36767 Restricted (Retricted) AD/LQA Cam 61UMC4EM16L._SY466_.jpg.jpg 46000 0000-00-00 00:00:00 2025-01-24 09:58:26 machine generated