MAKE YOUR COMPANY A FORCE FOR GOOD

You’re ambitious.
You’re not afraid to take risks. You want to bring about positive social
change. And while your peers have left a trail of failed start-ups in
their wake, you want to initiate change from within an established
company, where you can have a more far-reaching, even global impact.

Welcome to the club—you’re a social intrapreneur.

But
even with your enviable skill set, your unwavering social conscience,
and your determination to change the world, your path to success is
filled with challenges. So how do you get started and maintain your
momentum?

Changing Your Company from the Inside Out
provides the tools to empower you to jump-start initiatives that matter
to you—and that should matter to your company. Drawing on lessons from
social movements as well as on the work of successful intrapreneurs,
Gerald Davis and Christopher White provide you with a guide for creating
positive social change from within your own organization.

You’ll learn how to answer four key questions:
• When is the right time for change? Learn how to read your organization’s climate.
• Why
is this a compelling change? Use language and stories to connect your
initiative to your organization’s mission, strategy, and values.
• Who
will make this innovation possible? Identify the decision makers you
need to persuade and the potential resisters you need to steer around.
• How
can you mobilize your supporters to collaborate on your innovation? Use
the online and offline tools and platforms that best support your
initiative.

This book is a road map for intrapreneurs seeking to
reshape their companies into drivers of positive change. If you want to
spearhead social innovation from within your company, use this book as your guide.