As an employee, you suspect that your best
ideas are valuable and could greatly benefit your organization.
Management also recognizes that a company's ability to compete is
contingent on how well it leverages its employees' ideas. So, why are
individuals at all levels of organizations typically poor advocates for
ideas? Intrapreneurship provides an engaging guide for both
managers and employees on how to direct the flow of ideas and foster a
culture of entrepreneurship within their company's existing structure.Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship
outlines ways to mobilize all types of ideas – including blockbusters
with the potential to create radically new external products and
services, and more incremental innovations for improving internal
processes. With practical frameworks and real life examples for both
employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization.