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  <title>The Future and how to survive it</title>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>Oktober 2015</dateIssued>
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  <extent>p. 48 - 62</extent>
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 <note>Since&#13;
1980 global corporate profits have grown at an unprecedented pace, increasing&#13;
their share of global GDP by 30%. North American and Western European&#13;
multinationals have been the biggest beneficiaries, capturing more than half of&#13;
corporate profits by leveraging their scale and exploiting unprecedented&#13;
opportunities for reducing costs. This remarkable era is now coming to an end.&#13;
Growth is slowing, costs are rising, and new rivals from emerging economies and&#13;
from the technology sector are changing the rules of the game. The authors&#13;
forecast that in the decade ahead profits will continue to increase in absolute&#13;
terms, but they will fall to 7.9% of global GDP—about what they were when the&#13;
boom began. To maintain their lead, executives in Western multinationals must&#13;
consider the following responses. Be paranoid. Instead of focusing internally,&#13;
executives in Western firms need to understand their new rivals. Seek out&#13;
patient capital. Emerging-market firms and technology companies often take a&#13;
long view, building their market share over years at the expense of short-term&#13;
profits. Radically self-disrupt. Companies must overcome strategic inertia by&#13;
reallocating capital as conditions change. Build new intellectual assets. The&#13;
most profitable businesses are in idea-intensive industries, so intellectual&#13;
capital such as data and algorithms is a prime asset. Go to war for talent. As&#13;
populations age and talent becomes scarce, now is the time for human capital&#13;
management to become a strategic priority. [ABSTRACT FROM AUTHOR]&lt;br&gt;&lt;br&gt;&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
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 <identifier type="isbn">00178012</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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