Some
people in creative roles seem immune to others’ input. But this apparent
arrogance is not actually what makes them tick. Their resistance may have less
to do with size of ego than with sense of identity. A subset of creative
professionals identify as “artists,” meaning they value three things: having a
signature creative style so that their work bears a unique stamp; remaining
involved in the execution of creative concepts rather than handing them off;
and succeeding on noncommercial terms. The authors suggest four tactics for
working with artists: 1. Offer broad suggestions. Artists may see specific,
fully formed ideas as attempts to wrest creative control. Plant just the seed
of a concept, and you inspire continued engagement. 2. Temper your enthusiasm.
Don’t act too invested in your own ideas. A dispassionate demeanor works better
with artists. 3. Delay decision making. Give artists ample time to consider
your suggestions on their merits. 4. Show respect and like-mindedness.
Acknowledging an artist’s prior thinking and work reassures him or her that
your ideas are not off base. [ABSTRACT FROM AUTHOR]