: a how-to book for managers Sawyer, George C. Primary Author mixed material bibliography New York John Wiley & Sons 1986 en English

Printed Material

xvii, 276 p. : tabs., charts, index ; 25 cm. This unique approach to the design of long-term strategy instructs readers to plan a company's long-term strategy beginning with the product, assessing its market position, price, and unique appeal, and using it as a springboard for the entire long-range strategic plan. It outlines a model of excellence, highlighting its purposes, leadership, commitment, and relevance, and includes tips on how management can handle its people better and analyze risk more rationally with this new framework. Topics include the market as a basis for strategy, strategic blindness, managing opportunity, day by day operations, and people and performance. Management Corporate Strategy Managers AD/AA 0471816825 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/AA Saw 18834 General (General) AD/AA Saw 41C0kVkYINL._SX335_BO1%252C204%252C203%252C200_.jpg.jpg 4622 1988-07-19 00:00:00 2023-03-30 09:40:18 machine generated