mixed material bibliography Hong Kong The University of Hong Kong 1999

14 p. In July 1998, Holger Grossmann, managing director of MD Motors, was both surprised and concerned. He had just learned that although Volkswagen AG had recently bought Rolls-Royce Motor Cars Ltd. in the United Kingdom, Bayerische Motoren Werke AG in Germany had acquired exclusive rights to the Rolls-Royce brand name. In the future, MD Motors, the exclusive agent in Hong Kong for Rolls-Royce and Bentley motor cars, faced the possibility that it would no longer be able to market the Rolls-Royce brand with its imposing radiator grille and elegant Flying Lady hood ornament. Grossmann knew he would have to carefully develop a new strategic marketing plan to reposition MD Motors.<br> HKU034 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 46234 0000-00-00 00:00:00 2015-11-27 00:00:00 machine generated