mixed material bibliography Ontario IVEY Publishing 2015

5 p. On December 28, 2014, contact with Indonesia AirAsia flight QZ8501, carrying 162 people, was lost after it left Surabaya, Indonesia bound for Singapore. All passengers were believed dead. Until this horrific incident, AirAsia and its various affiliated airlines, which included AirAsia X and Indonesia AirAsia, along with several other airlines organized in joint ventures throughout Southeast Asia, had recorded rising profits, rapid expansion and, until this incident, a solid safety record. The company was buoyed by a savvy marketing strategy and the leadership of its flamboyant founder. He was concerned now about how this tragedy would affect AirAsia's business in the short and long term. Should he delay or even stop some of his aggressive growth initiatives?<br> W15037 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 46236 0000-00-00 00:00:00 2015-11-27 00:00:00 machine generated