This updated edition of the book blends in new e-commerce technologies.
Mobile commerce (M-commerce) and use of cloud computing are offering a
new set of challenges and opportunities for those individuals who know
what they are and how they are related to e-commerce. Their use opens up
new markets, expanding the need for larger operations, which in turn
requires greater knowledge of the operations management subjects
presented in this book. The book is focused on issues, concepts,
philosophies, procedures, methodologies, and practices of running
e-commerce operations. It connects the basic operations management
activities undertaken by every organization (e.g., inventory management,
scheduling, etc.) and translates their application into issues and
problems faced in the field of e-commerce. The book also provides
current research findings, strategies, and practices that can help
students in the field of operations management run and improve their
e-commerce operations. It covers most of the basic operations management
activities and functions and has been designed for an upper-level
undergraduate business, a graduate business or engineering management
course on e-commerce operations management for university students.
Students interested in e-commerce operations will find this book a
valuable guide to the important aspects of starting up and running an
e-commerce operation. They can learn from reading this book how supply
chains, products and processes, human resources and purchasing functions
can supported and enhanced by the use of e-commerce. In addition,
students can learn how to undertake forecasting and scheduling in
e-commerce operations. Decision-makers and managers who have to
reengineer e-commerce operations can also use this book as a guide to
understanding e-commerce. The Instructor Manual and PowerPoint Slides
for the book are available upon request for all instructors who adopt
this book as a course text. Please send your request to sales@wspc.com.