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  <title>Control the negotiation before it begins</title>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>December 2015</dateIssued>
  </place>
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  <extent>p. 66 - 72</extent>
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 <note>Countless books and articles offer advice on avoiding missteps at the &#13;
bargaining table. But some of the costliest mistakes take place before &#13;
negotiators sit down to discuss the substance of the deal. That’s &#13;
because they often take for granted that if they bring a lot of value to&#13;
 the table and have sufficient leverage, they’ll be able to strike a &#13;
great deal. While negotiating from a position of strength is certainly &#13;
important, many other factors influence where each party ends up. This &#13;
article presents four factors that can have a tremendous impact on &#13;
negotiation outcomes and provides guidance on what negotiators should be&#13;
 doing before either side starts worrying about offers, counteroffers, &#13;
and bargaining tactics. Harvard Business School professor Deepak &#13;
Malhotra advises negotiators to resolve process before substance, set &#13;
expectations, map out the negotiation space, and control the frame. By &#13;
following those steps, managers position themselves for success at the &#13;
bargaining table. [ABSTRACT &#13;
FROM AUTHOR] &lt;br&gt;&lt;br&gt;&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <classification></classification>
 <identifier type="isbn">00178012</identifier>
 <location>
  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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