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  <title>Knowing when to reinvent</title>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>December 2015</dateIssued>
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  <extent>p. 90 - 101</extent>
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 <note>No business survives over the long term without reinventing itself. But &#13;
knowing when to undertake strategic transformation—when to change a &#13;
company’s core products or business model because of impending industry &#13;
disruption—may be the hardest decision a leader faces. Five interrelated&#13;
 “fault lines” can indicate that the ground beneath a company is &#13;
unstable and that it’s time for radical change. The authors’ fault line &#13;
framework addresses basic issues: whether the business serves the right &#13;
customers, uses the right performance metrics, is positioned properly in&#13;
 its industry, deploys the correct business model, and has employees and&#13;
 partners who possess the capabilities required for future success. The &#13;
framework can help executives build a case for change and persuade &#13;
stakeholders to support the decision. And by identifying gaps between an&#13;
 organization’s current state and where it needs to be to continue to &#13;
thrive, it can inform the vision of how the company must transform. &#13;
Diagnostic questions and an in-depth look at the health care company &#13;
Aetna—an organization in the midst of an ambitious transformation &#13;
effort, where one of the authors (Mark Bertolini) is CEO—illuminate how &#13;
to detect the fault lines while there’s still ample time to respond. &#13;
[ABSTRACT FROM AUTHOR] &lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <classification></classification>
 <identifier type="isbn">00178012</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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