mixed material bibliography Boston Harvard Business School Publications December 2015

p. 119 - 123 A case study is presented for a hotel chain looking to possibly invest in a start-up online travel agency (OTA) which uses pop up windows when computer users close out a hotel website without booking a room. It examines benefits and detriments to investing in the OTA and possible alternative approaches the hotel chain could use to minimize its risk. It provides opposing views on the hotel chain partnering with the OTA and whether the company needs an intermediary company in attracting customers.<br> 00178012 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 46479 2016-02-11 00:00:00 2016-02-11 00:00:00 machine generated