Learn how to compose truly original strategies by applying a proven creative process
 
Many
business leaders are taught to develop strategies by analyzing case
study after case study of other companies' already implemented ideas.
However, in order to develop a truly great strategy, you must learn how
to tap into your own instincts, intuition, and original ideas to connect
with people in ways that have never been thought of before. In short,
you need to learn how to be more creative.
 
Written by a successful business leader, corporate facilitator, and part-time musical composer, Creative Strategy Generation is
a step-by-step guide to creating successful business strategies by
learning how to apply a creative process to classic strategic theories.
Its lessons are aimed squarely at the thousands of strategic
practitioners who are tasked with developing product, portfolio, and
market-level strategic plans for their organizations. Drawing upon
examples from real-life business situations, and coupled with clever
musical and artistic analogies, Creative Strategy Generation is
sure to provide not only a proven framework for developing business
strategies, but also a new way to think about the entire strategic
process.