The article focuses on business ethics research by Sreedhari Desai, who
is an assistant professor of organizational behavior at the
Kenan-Flagler Business School at the University of North Carolina (UNC).
Desai found that if an individual perceives someone to have high
ethical standards they are less likely to ask that individual to lie or
to participate in the dissemination of a lie. This theory was tested
through the use of email signatures with quotations about ethics or by
noticing which employees regularly displayed religious symbols at the
workplace.