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  <title>The Founder of Toms on reimaging the company's mis</title>
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   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>January - February 2</dateIssued>
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  <extent>p. 41 - 44</extent>
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 <note>In the fall of 2012 the author decided he needed to do some &#13;
soul-searching. The start-up he’d founded six years earlier had grown &#13;
into a global company with more than $300 million in revenue, and it was&#13;
 still delivering on its promise to donate a pair of shoes for every &#13;
pair sold, but Mycoskie felt disillusioned. His days were monotonous, &#13;
and he had lost his connection to many of the executives in charge of &#13;
daily operations. He and his wife moved to Austin, Texas, so that he &#13;
could take a sabbatical. He dedicated a lot of time to private &#13;
contemplation, but he also spoke regularly with his executive coach, &#13;
entrepreneur friends, and business nonprofit leaders he admired. He &#13;
traveled to conferences around the country to learn from experts in &#13;
social enterprise and international development. And he read Start with &#13;
Why, by Simon Sinek, about leaders who inspire action and companies that&#13;
 create compelling products. All this, combined with a chance &#13;
conversation about the coffee trade in Rwanda, led to the creation of &#13;
TOMS Roasting—which, like TOMS Shoes, would have a one-for-one model: &#13;
For every bag of coffee sold, the company would provide a week’s worth &#13;
of clean water to a person in need. As TOMS approaches its 10th &#13;
anniversary, the author writes, he feels more energized and committed &#13;
than ever. [ABSTRACT FROM AUTHOR] &lt;br&gt;</note>
 <note type="statement of responsibility"></note>
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 <identifier type="isbn">00178012</identifier>
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