mixed material bibliography Jakarta PPM School Of Management 2015

vi, 119 p. : picts., tabs. ; 28 cm. The automotive industry, in particular the automotive dealer of premium cars, today faces great opportunities in Indonesia. An increase in the number of population is accompanied by an increase in Indonesia’s upper middle economic-class, which has driven the players of this industry seize the opportunity. This opportunity was responsed positively by PT. Astra International Tbk. - BMW Sunter branch to develop its business in the industry in terms of increasing its sales and becoming the number one player in the business. In order to support the realization of BMW’s desired goal in future periods, a marketing strategy is designed for the next 3 years. Strategy formulation starts from external and internal analysis. Then proceeds with the SWOT Matrix to produce strategies and marketing programs. To choose the most suitable strategy, decision analysis is used to consider the risks that would arise from such a strategy. <br><br><br><br> Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 46535 2016-02-19 00:00:00 2016-10-15 00:00:00 machine generated