Itami, Hiroyuki Primary Author Roehl, Thomas W. Additional Author mixed material bibliography London Harvard University 1987 en English

Printed Material

xiii, 186 p. : charts, bibl., ref., index ; 25 cm. This fine book gives a good introduction to why you need to consider the "invisible" resources in an organisation, and how to focus on building them. The text is very readable, and far away from typical american "verboseness" in mega-sized textbooks. I think this is a textbook that should be read by all business students, to understand more about the issues of resources and assets that go into the Internet economy and brand management. Corporate Strategy AD 0674577701 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD Ita 18820 General (General) AD Ita 41YgNJErdfL._SY291_BO1%252C204%252C203%252C200_QL40_.jpg.jpg 4659 2013-04-30 00:00:00 2022-12-06 11:37:54 machine generated