Tatianni Siregar, Naomi Primary Author mixed material bibliography Jakarta PPM School Of Management 2013

52 p. : figs., bibl. ; 27 cm. <span>This study discusses about promotion strategies on product Bus Chassis that consist of sub variables advertising &amp; sales promotion for 1-year period ahead starts in May 2013 – May 2014 and product promotion characteristic in customer’s vehicle Mercedes – Benz. Respondents were drawn before from the Fleet Owner Gathering evaluation. Data Analysis method used is analyzing market with using integrated marketing communication concept because the study was designed to create a strategies for one year long period that influence variables of promotion practices by using statistical <i>software</i> <i>SPSS 15 for windows.</i> It was conclude that IMC concept is helping the disadvantages can also positively affect the customer’s perception toward the product Mercedes – Benz Bus Chassis customer satisfaction. Direct marketing on advertising aids is very influential for bus business transportation and thus the sales promotion strategies for 1-year period ahead to more incentive to undertake the promotion activities to be the branch marking and consist in the transportation business areas in Indonesia.</span> <br><br><br> BR/ADBE Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BR/ADBE Tat 46619 2016-03-03 00:00:00 2016-03-03 00:00:00 machine generated