Statement of the Problem:


Company analysis research based
on customer needs and strategies on how to fit a product into a certain level
of market



Research Method Used:


Literature study and
qualitative descriptive research



Summary of Findings,
Conclusion, and Recommendations:
Customer
analysis for PT. KDM’s armsling product based on customer behavior reseach
which also spreaded into different set of categories including the SWOT
Analysis, the Porter models, the external and internal analysis and also
strategy improvement services and product development.