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  <title>M&amp;A</title>
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   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>June 2016</dateIssued>
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  <extent>p. 42 - 48</extent>
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 <note>The financial world set a record in 2015 for mergers and acquisitions. &#13;
It’s too soon to have data on how those deals will work out, but the &#13;
signs are not promising. Last year Microsoft wrote off 96% of the value &#13;
of the handset business it had acquired from Nokia in 2014 for $7.9 &#13;
billion. The rule, confirmed by nearly all studies, remains true: &#13;
M&amp;amp;A is a mug’s game, in which some 70% to 90% of acquisitions are &#13;
abysmal failures. The author has an explanation for this persistent &#13;
failure and offers a way forward. Acquirers, he notes, tend to look at &#13;
acquisitions as a way of obtaining value for themselves—access to a new &#13;
market or capability. The trouble is, if you spot a valuable asset or &#13;
capability in a company, others will too, and the value will be lost in a&#13;
 bidding war. But if you have something that will make the acquisition &#13;
more competitive, the picture changes. As long as the acquired company &#13;
is incapable of making that enhancement on its own or (ideally) with any&#13;
 other company, the buyer, rather than the seller, will earn the &#13;
rewards. Martin describes four ways to enhance the competitiveness of a &#13;
target: • Be a smarter provider of growth capital. • Provide better &#13;
managerial oversight. • Transfer valuable skills to the acquisition. • &#13;
Share valuable capabilities with the acquisition. [ABSTRACT FROM AUTHOR] &lt;br&gt;&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
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 <identifier type="isbn">00178012</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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