A case study is presented of a fictionalized restaurant chain in the
United Arab Emirates which specializes in Indian egg dishes, focused on
the decision over how to expand the business and remain competitive,
specifically whether to expand the menu to include non-egg-based dishes.
Views on the situation are presented from two experts, Rajiv Meherish
of restaurant group Raju Omlet and Anthony Ackil of restaurant chain
b.good.