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  <title>Creating magic:</title>
  <subTitle>10 Common Sense Leadership Strategies From A Life At Disney</subTitle>
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  <namePart>Cockerell, Lee</namePart>
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   <placeTerm type="text">New York</placeTerm>
   <publisher>Doubleday</publisher>
   <dateIssued>2008</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <extent>xv, 270 p. : index. ; 24 cm.</extent>
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 <note>“It’s not the magic that makes it work; it’s the way we work that makes it magic.”&lt;br&gt;&lt;br&gt;The&#13;
 secret for creating “magic” in our careers, our organizations, and our &#13;
lives is simple: outstanding leadership—the kind that inspires &#13;
employees, delights customers, and achieves extraordinary business &#13;
results. &lt;br&gt;&lt;br&gt;No one knows more about this kind of leadership than Lee Cockerell, the man who ran &lt;i&gt;Walt Disney World&lt;/i&gt;® Resort operations for over a decade. And in &lt;i&gt;Creating Magic&lt;/i&gt;,&#13;
 he shares the leadership principles that not only guided his own &#13;
journey from a poor farm boy in Oklahoma to the head of operations for a&#13;
 multibillion dollar enterprise, but that also soon came to form the &#13;
cultural bedrock of the world’s number one vacation destination. But as &#13;
Lee demonstrates, great leadership isn’t about mastering impossibly &#13;
complex management theories. We can all become outstanding leaders by &#13;
following the ten practical, common sense strategies outlined in this &#13;
remarkable book. As straightforward as they are profound, these &#13;
leadership lessons include:&lt;br&gt;Everyone is important.&lt;br&gt;Make your people your brand. &lt;br&gt;Burn the free fuel: appreciation, recognition, and encouragement. &lt;br&gt;Give people a purpose, not just a job.&lt;br&gt;&lt;br&gt;Combining&#13;
 surprising business wisdom with insightful and entertaining stories &#13;
from Lee’s four decades on the front lines of some of the world’s &#13;
best-run companies, &lt;i&gt;Creating Magic &lt;/i&gt;shows all of us – from small &#13;
business owners to managers at every level – how to become better &#13;
leaders by infusing quality, character, courage, enthusiasm, and &#13;
integrity into our workplace and into our lives.&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Leadership</topic>
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 <subject authority="">
  <topic>Corporate Strategy</topic>
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 <subject authority="">
  <topic>Organizational development</topic>
 </subject>
 <classification>AFB/LQA</classification>
 <identifier type="isbn">9780385523868</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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