“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The
secret for creating “magic” in our careers, our organizations, and our
lives is simple: outstanding leadership—the kind that inspires
employees, delights customers, and achieves extraordinary business
results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic,
he shares the leadership principles that not only guided his own
journey from a poor farm boy in Oklahoma to the head of operations for a
multibillion dollar enterprise, but that also soon came to form the
cultural bedrock of the world’s number one vacation destination. But as
Lee demonstrates, great leadership isn’t about mastering impossibly
complex management theories. We can all become outstanding leaders by
following the ten practical, common sense strategies outlined in this
remarkable book. As straightforward as they are profound, these
leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.

Combining
surprising business wisdom with insightful and entertaining stories
from Lee’s four decades on the front lines of some of the world’s
best-run companies, Creating Magic shows all of us – from small
business owners to managers at every level – how to become better
leaders by infusing quality, character, courage, enthusiasm, and
integrity into our workplace and into our lives.