The market dynamics are changing in many industries. Businesses that
were powerhouses in their industry have lost their position as market
leaders. Are you equipped to drive the changes it will take to be
competitive in an industry where the rules are being re-written?
Leaders that continuously achieve extraordinary results understand that
many of the changes they need to drive are transformational.
Highly effective leaders know the difference between incremental and
transformational change, they know how to lead both kinds of change and
they know what it takes to be a transformational change leader.
When embarking on a change initiative leaders are often told that they
need to "go look in the mirror," that the change begins with them. This
is true, but it is not very helpful advice because many people do not
know what to look for in the mirror. This book teaches you what to
look for in yourself and how to dramatically increase your
effectiveness in leading transformational change. The concepts are
practical, easy to implement and yet profound. Once you understand
the dynamics of transformational change and your role in leading it, the
possibilities of what you can create are limited only by your
imagination and your energy for driving them forward.