concepts and cases David, Forest R. Primary Author David, Fred R. Additional Author mixed material bibliography Upper Saddle River Pearson Prentice Hall 2015 en English

Printed Material

682 p. : figs., tabs., index. ; 27 cm. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. <b>Strategic Management </b>captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.</span>   <span>The <b>Fifteenth Edition</b> has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. </span>   <span>MyManagementLab for <i>Strategic Management</i> is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. <br> </span>   This program will provide a better teaching and learning experience–for you and your students. Here’s how:   <div> <b>Personalize Learning with MyManagementLab:</b> Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in <b>MyManagementLab</b>. </div> <div> <b>Guide Student’s Learning: </b>Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.</div> <div> <b>Show Concepts in Action: </b>29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. <br></div><br> Strategic planning Strategic Management Ethics Social responsibility Internal auditing textbookwm textbookmmem textbookmme textbooksab textbooksmb ADBE 79 9781292016894 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE 79 Dav 37039 Short Loan (Short Loan) ADBE 79 Dav 47022 0000-00-00 00:00:00 2022-10-24 14:28:17 machine generated