In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures
the complexity of the current business environment and delivers the
latest skills and concepts with unrivaled clarity, helping students
develop their own cutting-edge strategy through skill-developing
exercises.   The Fifteenth Edition
has been thoroughly updated and revised with current research and
concepts. This edition includes 29 new cases and end-of- chapter
material, including added exercises and review questions.   MyManagementLab for Strategic Management
is a total learning package. MyManagementLab is an online homework,
tutorial, and assessment program that truly engages students in
learning. It helps students better prepare for class, quizzes, and
exams—resulting in better performance in the course—and provides
educators a dynamic set of tools for gauging individual and class
progress.
  This program will provide a better teaching and learning experience–for you and your students. Here’s how: