Ever wonder where big, breakthrough ideas
come from? How do innovators manage to spot the opportunities for
industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation
thoroughly debunks this pervasive myth by delivering what we’ve long
been hoping for: the news that innovation is systematic, it’s
methodical, and we can all achieve it. By asking how the world’s
top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many
others—came up with their game-changing ideas, bestselling author Rowan
Gibson identifies four key business perspectives that will enable you to
discover groundbreaking opportunities for innovation and growth: Challenging
Orthodoxies—What if the dominant conventions in your field, market, or
industry are outdated, unnecessary, or just plain wrong?Harnessing
Trends—Where are the shifts and discontinuities that will, now and in
the future, provide the energy you need for a major leap forward?Leveraging
Resources—How can you arrange existing skills and assets into new
combinations that add up to more than the sum of their parts?Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other
books promise the keys to innovation—this one delivers them. With a
unique full-color design, thought-provoking examples, and features like
the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation
will teach you how to reverse-engineer creative genius and make radical
business innovation an everyday reality inside your organization.  “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.”
—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.”
—John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”
—Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.”
—Robert B. Tucker, author of Driving Growth Through Innovation