The Content Formula answers the biggest question currently on marketer’s
minds: what is the ROI of content marketing? This book provides a step
by step guide for marketers, and is divided into three parts: how to
build the business case for content marketing, how to find the budget to
establish a new content marketing program, and how to measure content
marketing success in business terms. With unused and wasted content
costing B2B marketers alone a whopping $50 billion a year, the time to
take a step back and identity problem areas is now so departments can
focus on the areas that yield the most benefit to the bottom line. The
Content Formula establishes a way for marketers to prove the exact
return on investment they get from content marketing, highlighting its
usefulness in any marketer’s toolbox. Available in Paperback, on Kindle,
as an audiobook, and soon, as an online calculator to save you even
more time!