Detail Cantuman
Advanced SearchBrand likes may be overrated
The article reports on the study "Does 'Liking' Lead to Loving? The
Impact of Joining a Brand's Social Network on Marketing Outcomes" by
Leslie K. John, Oliver Emrich, Sunil Gupta, and Michael I. Norton" in
the periodical "Journal of Marketing Research," which studied the
influence of social media liking of a brand on consumer behavior using
the online social network Facebook.
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Informasi Detil
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Penerbit | Harvard Business School Publications : Boston., Oktober 2016 |
Deskripsi Fisik |
p. 24 - 26
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ISBN/ISSN |
0017-8012
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