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A case study is presented that discusses a clothing manufacturing firm
that was deciding on its brand identity. Topics include the role of a
social mission in the marketing of the firm's products, the notion of
authenticity in the identity of the clothing made, and the affordability
of clothing products. The role of a focus group in dealing with the
marketing of clothing is addressed.
Ketersediaan
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Informasi Detil
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No. Panggil |
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Penerbit | Harvard Business School Publications : Boston., Oktober 2016 |
Deskripsi Fisik |
p. 117 - 121
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Bahasa | |
ISBN/ISSN |
0017-8012
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Tipe Pembawa |
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Edisi |
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Subyek |
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
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