Vassos, Tom Primary Author mixed material bibliography Indianapolis : Que 1996 id Indonesia

Printed Material

xxii, 326 p. : app., index ; 24 cm. The purpose of this books is to provide with a framework for creating Internet marketing strategy. At the highest level, the book deals with internet marketing strategies. It presents with option available and internet marketing strategies that can be implemented. It gives examples of successful strategies that have been used by other companies it also tell us the strategies that have failed. The book also helps to understand how to implement those strategies. It tells about internet tools techniques and software available to help us implement strategies. Points to web sites that have the tools available and other web sites that have implemented a particular marketing approach. Identifies companies and individuals that may have solutions for implementing a particular strategy and finally it points to specific discussion groups in order to get even more help. This book contains a complete plan for marketing on the internet. Strategic planning Marketing E-commerce Information technology Internet Market research BA/WN 0789708272 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN Vas 30392 General (General) BA/WN Vas 4720 2001-02-02 00:00:00 2020-03-03 09:23:33 machine generated