How to brand nations, cities and destinations

How to brand nations, cities and destinations Moilanen, Teemu Primary Author mixed material bibliography New York Palgrave Macmillan 2009 en English ix, 202 p. : figs., tabs., index. ; 23,5 cm. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.<br> BHE/LNT 505 9781349306367 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE/LNT 505 Moi 37095 General (General) BHE/LNT 505 Moi 47238 0000-00-00 00:00:00 2025-12-15 10:19:03 machine generated