Detail Cantuman
Advanced SearchHow to brand nations, cities and destinations
Usually, a country brand is not focused, resulting in unsuccessful place
branding. It is possible to successfully raise your national identity
to the level of an attractive brand. Building a country brand is an
investment, with strong positive returns. This book will guide you along
the path to building a successful brand.
Ketersediaan
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Informasi Detil
Judul Seri |
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No. Panggil |
BHE/LNT 505 Moi
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Penerbit | Palgrave Macmillan : New York., 2009 |
Deskripsi Fisik |
ix, 202 p. : figs., tabs., index. ; 23,5 cm.
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Bahasa | |
ISBN/ISSN |
978-1-349-30636-7
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Klasifikasi |
BHE/LNT 505
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek |
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
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