4 simple steps to quickly and efficiently create B2B content to attract, acquire, and engage your audience Wilkin, Gary Primary Author mixed material bibliography CreateSpace 2016 en English

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xvi, 89 p. : figs. ; 23 cm. <b>Create engaging B2B content quickly and efficiently using a simple 4-Step process, often using content you already have.</b> You know you have a great product or service. You and your team have created slide decks, blog posts, and even a white paper or two. But it all feels a bit disjointed and is not gaining the traction you desire. What do you do? You need a simple way to plan out what content your audience will follow through the ’know-like-trust’ journey. You need it now and within a reasonable budget. What do you do? These are the problems the Accelerated Content Marketing (ACM) Method addresses. This simple 4-Step process will show you how to create content: • With a consistent message • In multiple formats • Targeted at multiple learning styles • Quickly and efficiently What’s even better, you may have most of the content and raw research you need already in your arsenal. What can you expect? The Accelerated Content Marketing (ACM) Method will show you: • How to plan and execute a simple content creation and marketing strategy • How content reuse and repurposing helps you create more content quicker • A simple tool to map out the path you want your audience to follow • The power of short, simple videos to move your audience through your content faster than ever before • The best ways to deploy your content<br> Marketing Management Customer relations Marketing concept BAD 9781535421577 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Wil 37102 General (General) BAD Wil ammethode.jpg.jpg 47245 0000-00-00 00:00:00 2020-03-09 14:37:53 machine generated