mixed material bibliography Jakarta PPM School Of Management 2016

9p: tabs; pics; refs. The growth of new technologies, especially the Internet and social media, has made changes in how<br>business works in our society, how they sell the product or how customers buy products. These changes,<br>if large, may affect the ecosystem of businesses and operations. The company, faced this challenge, can<br>put at stake its reputation and sustainability. Contrast this, for business start-ups, this development is an<br>opportunity to be exploited, because they tend to have limited capital, but in need of a quick victory for<br>the growth strategy and increase sales. Here, utilizing the Internet and social media are relatively<br>inexpensive. The challenge is how to choose the appropriate internet and social media strategy to grow<br>and increase their sales.<br>The purpose of this study is to further investigate this issue and gain a better understanding of how the<br>Internet, especially social media, can really affect ecosystems and operations of start-up companies. A<br>quantitative research using surveys have been used as a method of research. Survey questionnaires were<br>collected from 104 start-up companies. Early findings indicate that the start-up company has started using<br>the internet and social media as an integral part of their business ecosystem and to increase sales.<br>However, its impact varies across the business with fashion and F &amp; B as the types of businesses that<br>benefit most from using the internet and social media in their business.<br>Keywords: Internet, social media, business ecosystem, operations, business strategy<br> ISSN:20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 47251 2017-01-18 00:00:00 2017-01-18 00:00:00 machine generated