DAMPAK HUBUNGAN AAR FRAMEWORK (ACTOR BONDS, ACTIVI

DAMPAK HUBUNGAN AAR FRAMEWORK (ACTOR BONDS, ACTIVI mixed material bibliography Jakarta PPM School Of Management 2016 14p; tabs; pics; refs. Inter-company relations are an important source of competitive advantage. Indeed, the benefits which arise include increased barriers to competition, unification strategic resources, increased innovation and ultimately, greater profitability over the partnership. Research to be carried out are expected to contribute more for not only investigate the relationship togetherness alone. First, it presents a holistic model of relationship-based competitive advantages that incorporates factors that hard, soft and procedural elements of the relationship. Second, this study empirically investigated the effect of the differential with the company's competitiveness as indicated by the relative competitive advantages of the company. Hypothesis in this study were (1) alleged relationship exists significant and positive between the bonding behavior (Actor Bonds) to the competitiveness of the company, (2) alleged relationship exists significant and positive between Activity Links (sharing information) with the company's competitiveness and ( 3) allegedly contained a significant and positive relationship between Resource ties (investment preferential partners) with the company's competitiveness. The independent variables were identified in this study is used to evaluate the main elements of the company's relationship with its key suppliers respondents, consisting of elements AAR Framework, ie Actor Bonds (X1), Activity Links (X2) and Resource Ties (X3) .To test the impact of corporate relations as buyers with suppliers then Bonds Actor variables can be determined from a combination of trust and commitment. Sharing information is used as an indicator of Activity Links. Investment preferential partners used as an indicator of the dependent Ties.Variabel Resource used in the study is the competitiveness of enterprises are defined to assess the competitive advantages of companies in the market that is perceived by the respondents. The sample was thirty small and medium enterprises (SMEs) in the field of specialized garment of Muslim women who are located in Surabaya, Malang, Sidoarjo, Jakarta and Bandung, which has an organizational structure or management structure that is not too complex and the people or parties in the business small and medium enterprises that directly interacts with the suppliers. Results of hypothesis testing using the Partial Least Square, showed that only two hypotheses accepted or can be supported by empirical data. The conclusion of this research is the bonding behavior (Actor Bonds) are empirically proven to have a positive and significant to the company's competitiveness. The higher the bonding behavior (Actor Bonds), the higher the company's competitiveness. Activity Links (sharing of information) are empirically proven to have a negative and significant relationship to the company's competitiveness. The lower the Activity Links (sharing information), the higher the company's competitiveness. Resource Ties (investment preferential partners) are empirically proven to have a positive relationship and significant impact on the competitiveness of enterprises. The higher the Resource Ties (investment preferential partners), then the higher the company's competitiveness. Keywords : AAR framework, competitiveness, actor bonds, activity links, resource ties, small and medium enterprises, competitive advantage ISSN:20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 47253 2017-01-18 00:00:00 2017-01-18 00:00:00 machine generated