The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit the Sabang Island and using sampling through the non probability approach i.e. convenience sampling. Reliability and validity of the measurement scale were establisted through average variance extracted (AVE), Cronbach’s alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables using the 150 respondents. The empirical results of PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; quality of service affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. Implications and future research issues were discussed.
Keyword : Destination image, Service quality, e-WOM, Revisit intention, Tourism Indonesia