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PRAKTIK MANAJEMEN RANTAI PASOK TERHADAP KEUNGGULAN



This research aims to examine the influence of supply chain management practices including strategic
supplier partnership, customer relationship, information sharing, and postponement against competing
superiority at the minimart in Surabaya. The Minimart began to realize that it is not enough to improve
efficiency within a minimart, but the overall supply chain within a minimarket has in making the
minimart more competitive. Understanding of supply chain Management (SCM) has become an
important precondition for the minimart to remain competitive in a globalized world and to increase
profits. The relationship between the supplier, the customer, and the minimart itself, should be managed
properly.
An analytical technique used was multiple linear regression analysis. The sample used amounted to 100
people Manager and / or supervisor Minimart in Surabaya. Data were collected using a questionnaire.
The results of this analysis indicate that the strategic supplier partnership, customer relationship, and
information sharing have positive and significant effect against competitive advantage minimart in
Surabaya. While the postponement was found has negative and significant effect against competitive
advantage minimart in Surabaya.
Keywords: Strategic Supplier Partnership, Customer Relationship, Information Sharing, Postponement,
Competitive Advantage


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Informasi Detil

Judul Seri
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No. Panggil
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Penerbit PPM School Of Management : Jakarta.,
Deskripsi Fisik
16p; tabs; refs
Bahasa
ISBN/ISSN
ISSN : 2086 - 0390
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subyek
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Info Detil Spesifik
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Pernyataan Tanggungjawab

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