a design thinking toolkit for managers Liedtka, Jeanne Primary Author Ogilvie, Tim Additional Author mixed material bibliography Chichester Columbia University Press 2011 en English

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ix, 227 p. :ill., tabs., index. ; 22 cm. Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.<br> Design Business Success Organizational change Creativity LXMG/LQA 9780231158381 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LXMG/LQA Lie 37112 General (General) LXMG/LQA Lie 47313 0000-00-00 00:00:00 2019-12-20 13:04:08 machine generated