Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest
trends in business: "design thinking," or the ability to turn abstract
ideas into practical applications for maximal business growth. Liedtka
and Ogilvie cover the mind-set, techniques, and vocabulary of design
thinking, unpack the mysterious connection between design and growth,
and teach managers in a straightforward way how to exploit design's
exciting potential.

Exemplified by Apple and the success of its elegant products and
cultivated by high-profile design firms such as IDEO, design thinking
unlocks creative right-brain capabilities to solve a range of problems.
This approach has become a necessary component of successful business
practice, helping managers turn abstract concepts into everyday tools
that grow business while minimizing risk.