APA Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. (2013). Services marketing: integrating customer focus across the firm . Boston: McGraw Hill.

Chicago Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. Boston: McGraw Hill, 2013. Printed Material.

MLA Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. Boston: McGraw Hill, 2013. Printed Material.

Turabian Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. Boston: McGraw Hill, 2013. Printed Material.