how to plan, structure and write survey material for effective market research Brace, Ian Primary Author mixed material bibliography London Kogan Page 2013 en English

Printed Material

vii, 288 p. : figs., tabs., index. ; 23,5 cm. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. <i>Questionnaire Design</i> explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.<br><br>The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.<br> Measurement Manuals Data collection Methodology Market surveys BDF 41 9780749467791 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDF 41 Bra 37142 General (General) BDF 41 Bra 47433 0000-00-00 00:00:00 2021-08-19 15:13:19 machine generated